Why Custom?

SO WHY CUSTOM?

FIT
25 measurements including your posture and shoulder slope are taken by a professionally trained clothing consultant to ensure perfect balance and fit.

STYLE
Your body is unique, so we will style the clothing to fit your body type. A suit that is right for you, not altered to almost fit you.

SELECTION
Hundreds of fabrics from the world’s best cloth mills ensure that you find exactly what you are looking for, in a fabric that will perform well for its intended use. 90% of our fabrics are sold only one time, then, retired so that your garment will be unique.

CONVENIENCE
A paper pattern with your measurements is kept on file as a template for reorders. Preselecting your fabrics for the coming season and comparing them with your past purchases, avoids duplication in your wardrobe. Shopping is quick & efficient.

SERVICE
Appointments in our showroom, your office or home for fabric selection are available. A professional tailor is always on staff for alterations.

AFFORDABILITY

With ready to wear brand name suits starting at $2000, many of our customers found that they were actually paying more than custom, which did not make sense.

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WHAT’s the DIFFERENCE?

It’s so confusing nowadays to discern what is custom and what isn’t. What makes one better
than the other and why do some cost more than others? Fabric quality is certainly a factor,
but with many ready to wear stores offering made to measure as “custom”, consumers have
little idea as to what they actually get. It’s like comparing a Maserati with a pickup truck
or fresh fruit with canned, they get the job done, but is that really what you want?

Here we take out the mystery and lay out exactly what you are getting so that you make the
best choice.

READY to WEAR(aka off the rack, prêt a porter, tailor made)
A mass produced garment that is altered by a tailor to almost fit you
Suits $100-$7000

MADE to MEASURE (aka box line)
A ready-to-wear stock sized garment that is styled and altered in the factory to fit you as close as possible.

Suits $900-$30,000

CUSTOM MADE(aka Bespoke)
This garment requires multiple measurements that are transferred to a paper pattern creating a personal template for that individual. A choice of multiple styles and hundreds of fabrics make it a truly individual garment that will be rarely duplicated for anyone else.

Suits $1200-$15,000

BENCH MADE(aka Bespoke)
Typically made by two or three tailors working together to produce a truly handmade garment, this quality garment is found today on Savile Row in London or on Via Condotti in Rome at such venerable tailors as Gieves & Hawkes or Saraceni. It requires a muslin try on and multiple fittings before actually cutting the chosen fabric for completion. The garment is almost exclusively made by hand.

Suits $8000-$30,000

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WHAT SETS DAVIDE COTUGNO APART?

We offer four unique options that work for everyone’s discerning taste and our job is to guide you to what works best.

Explore our Tailoring Grades

Custom is not just another department that we have in our store. Custom is all that we do. – Davide Cotugno

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CUSTOM BUYING GUIDE

What to look for and questions to ask your clothier

  • Are you trained to correctly measure and fit me?
  • Are your suits fused (glued)?
  • Are your suits made-to-measure or custom made?
  • Do you make a paper pattern for me?
  • Can I have a basted try-on (a partially finished garment) for my first fitting?
  • Can I have a choice of any style, interior linings and buttons?
  • How many fittings will I have?
  • Do you have an in-house tailor?
  • If I lose a significant amount of weight (15 lbs. or more) can your tailor alter it?
  • How long have you been in the custom business?